a new partnership

Uniting Business & Emotion.

This exciting new partnership combines Naif Alrajhi Investment’s expertise in business and local culture with M's mastery in storytelling and immersive experiences.

Together, we create transformative connections that resonate with audiences, bridging business and emotion to reflect the vision and spirit of the Kingdom.

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Content

Film & interactive ideation and production.

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Culture

Heritage events, experiences, museums, and galleries.

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Entertainment

World stage events, community activations, branded entertainment, theme park design and feature experiences.

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Expos

Concept, technology, planning, experience design and delivery.

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Sport

Ceremonies, regional and international activations.

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Trade shows

Full turnkey production across all vertical markets: experience & space design and build, interactive content ideation and production.

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Selected works
Content

Content

Fully immersive CGI film for BAE Systems

Interactives for International Systems Engineering (ISE), BAE Systems Saudi Development & Training (SDT), and Saudi Maintenance and Supply Chain Management Company (SMSCMC)

VR app for the Royal Air Force

Volumetric 3D projection mapping for GCAP

Selected works
Culture

Culture

Torch relay across China for Samsung

Unveiling of the Mahatma Gandhi Statue for the UK Government

Commonwealth Heads of Government Meeting planning & delivery

Selected works
Entertainment

Entertainment

Launch of the new stadium for the Dubai Racing Club

Parade ideation and delivery for Disney Paris and Universal Singapore

Race entertainment for the Dubai World Cup

Selected works
Expos

Expos

Design, delivery, and management of the UK pavilion at the Agriculture Expo in China

Build & management of UK expo areas at the Millennium Dome

Design, delivery, and management of the UK pavilion at the Expo in Portugal

Selected works
Sport

Sport

Consultancy for Olympic bidding expertise for the city of Madrid

Supercar event showcase ideation and production for Do Tommaso

Grand finale ceremony for the Dubai World Cup

Fan zone and campaign ideation and delivery for MasterCard

Selected works
Trade shows

Trade shows

Stand experience design & build for Graff

Stand experience design & build for Philips

Corporate conference for BAI Communications

Hospitality and showcase design and delivery for Embraer

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The Partners

M-is

We dive deep, push boundaries, and craft stories that make brands unforgettable.

By blending tech and storytelling, we create jaw-dropping experiences that connect with audiences and leave a lasting mark.

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Naif Alrajhi Investment

We are a Saudi group investment group that invests in real estate, capital markets, and mergers and acquisitions.

And beyond that, we are the definition of business diversity.

Find out more